Behavior Change Draft - Chesapeake Bay Trust

Chesapeake Behavior Change

Inspiring Action, Fostering Stewardship

Thousands of Chesapeake Bay watershed residents were surveyed about their stewardship behaviors that impact the Bay’s Health.

What is Chesapeake Behavior Change?

Chesapeake Behavior Change is a resource to help organizations apply the survey results to their work to ultimately increase the number of residents taking on-the-ground action to protect and restore the Bay. Explore the site to learn about the survey, its finding, and how to use them to create an effective behavior change campaign. 

The Citizen Stewardship Index Survey reveals insight into the knowledge, attitudes, and practices of residents in the Chesapeake Bay Watershed. Explore the survey results to inform your behavior change campaign.

True behavior change initiatives go well beyond awareness-raising strategies. View our step-by-step guide for planning and implementing an effective behavior change campaign.

69% of residents could install a rain barrel, but only 17% have done so.

Behavior Change Tip

Normative social influence can be used to make individuals adopt the desired behaviors of the group. People like to feel accepted by a group and will alter their behaviors to conform with group norms.