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Marketing Officer

Position Background

The Chesapeake Bay Trust, a non-profit environmental grant-making organization, seeks its first ever Marketing Officer to lead the Trust’s efforts to market several key sources of revenue used to support grants.  The Marketing Officer will focus on the Treasure the Chesapeake vehicle license plate (the “Bay plate”),  the Chesapeake and Endangered Species Fund tax donation “checkoff” line on the Maryland state income tax form, and  one or two new unrestricted revenue streams under development.  This person will be a key member of a high-energy, seventeen-person staff. As the first person in this role, the individual has the opportunity to significantly shape the Trust’s marketing work and solidify the sustainability of the organization.  This is a full-time salary position (40 hours per week) that requires periodic evening and weekend work, a valid driver’s license and own transportation for significant travel throughout the State of Maryland. The Officer will report directly to Director of Development and Marketing and be part of the three-person Development, Marketing, and Communications team.

Established in 1985, the Chesapeake Bay Trust is dedicated to promoting public awareness and participation in the restoration and protection of the natural resources of Maryland and the Chesapeake Bay region.  Funds from the Bay plate and tax checkoff are combined with other revenue and used to make approximately 400 grants per year ranging from as small as a $100 to as large as $200,000 for projects in the K-12 environmental education, on-the-ground restoration, restoration science, and community engagement realms. In the past decade, the Trust has increased its grant-making four-fold through new partnerships, with current annual grant-making of approximately $10 million.

Primary Responsibilities

  • Bay Plate Sales: Approximately 60% of the Marketing Officer’s time will be devoted to increasing bay plate sales, with the goal to increase the percentage of car buyers who purchase Bay plates above the long-term baseline.  Specific activities will include:
    • Working with senior staff to lead Bay plate marketing strategy
    • Leading the Trust’s Dealers for the Bay Program
    • Identifying target automobile dealerships, franchised and independent, and tag and title companies that have high potential for partnerships
    • Maintaining existing and cultivating new relationships with key staff at dealerships and tag and title companies, including regular visits to dealerships and tag and title companies
    • Maintaining and cultivating new relationships with key staff at Motor Vehicle Administration branch locations, which includes regular visits to all full service branches
    • Administering “Bay plate contests” and other tools to promote sales
    • Analyzing vendor data to report sales, trends, and refine strategy
    • Procuring advertising and managing advertising contracts
    • Serving as lead on google ads, social media, and other Trust-led advertising platforms.
    • At times, when necessary, working with existing graphics to create new marketing materials
    • Pursuing other additional or alternate avenues for marketing Bay plates
  • Tax Checkoff Contributions: Approximately 20% of the Marketing Officer’s time will be devoted to increasing contributions by Marylanders to the Chesapeake and Endangered Species tax checkoff, with the goal to increase the percentage of Marylanders who donate on this line (currently approximately 0.6-1.2%).
    • Working with senior staff and Maryland DNR partners to lead tax checkoff marketing strategy
    • Leading the Trust’s CPAs for a Healthy Bay program
    • Identifying target “middle messengers” such as CPAs, tax software companies, etc. to market the tax checkoff
    • Serving as lead on google ads, social media, and other Trust-led advertising platforms.
    • Work with Director to procure advertising and managing advertising contracts
  • Other revenue streams: Approximately 15% of the Marketing Officer’s time will be devoted to work on new revenue streams
    • Work with the Trust’s senior team and partners on developing new unrestricted revenues streams
    • Serve as lead on marketing new unrestricted revenue streams
  • Participation in other Development, Marketing, and Communications activities (approximately 5% of the Marketing Officer’s time)
    • Serve as link, where appropriate, to other activities of the Trust, including annual fundraising events.

Marketing Skills and Qualifications

  • 3-5 years of marketing experience required
  • Demonstrated effectiveness in customer outreach required
  • Experience in internet and social media strategy with a demonstrated track record on Facebook, Twitter, or other social media outlets that are significant in company outreach required
  • Experience working or willingness to work in a flexible environment in a small to medium-sized organization without other marketing staff on the same level required
  • Experience with Adobe products, such as Illustrator or InDesign, a plus
  • Bachelor’s degree in marketing or related field preferred 

General Skills and Qualifications

  • Ability to tackle multiple tasks in a timely and effective manner required
  • Excellent organizational skills and attention to detail required. The right candidate must be exceptionally thorough and detail-orientated and able to work with client datasets.
  • Ability to work both independently and in team settings in an office environment required
  • Excellent written and oral communication skills required
  • Proficiency in the Microsoft Office suite of programs (especially Word and Excel) required
  • Personal vehicle and valid driver’s license required to facilitate site visit travel
  • Interest in natural resources topics a plus

Salary: $50,000-$65,000 with excellent benefits package including a professional development budget and opportunities.  The person, who fills this position, if successful, will be offered opportunities to grow professionally.

Application Instructions and Deadline: Please send a resume and cover letter via email to hadams@cbtrust.org and place “Marketing Officer 7” in the subject line of the email. Your cover letter is the most important piece of your application: In your cover letter, please address your ability to accomplish the duties of the position as listed above.  Please do not simply list your previous experience.  What makes you a strong candidate for this position?  Why are you particularly well suited to market the Bay Plate?

The Chesapeake Bay Trust provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age or disability in accordance with applicable federal, state and local laws.   We encourage applications from people of color.