Our Logo

The Chesapeake Bay Trust welcomes grantees and industry partners to use Trust’s logo on signage, publications, and online. All public communications and promotion including press releases, print publications, and signage related to Trust funded grants must acknowledge the Chesapeake Bay Trust and include the Trust’s logo.

Grant Writing Tips

Coming soon!

Capacity Building Resources

Organizational Capacity Building Resources:

Network Building Resources:

Chesapeake Bay Funders Network Expanding the Circle:

  • The Capacity Building Initiative Lessons Learned Report summarizes the Capacity Building Pilot Program. This program was started in 2015 by the Chesapeake Bay Funders Network and the Chesapeake Bay Trust. Included in this report are summaries of each project, lessons learned, and recommendation for both watershed organization and funders.

Environmental Education Resources

Chesapeake Bay Program – Bay Backpack: for Bay-wide teacher resources, field studies, professional development opportunities, and additional funding opportunities.

An Educator’s Guide to the Meaningful Watershed Educational Experience (MWEE)

MWEE Guide Tools:

Lessons and Action Project Resources:

Field Experiences & Provider Resources:


Living Shoreline Resources

About Living Shorelines:

Tools and Resources for Living Shoreline Design and Implementation:

Project Examples:

Outreach and Behavior Change Resources

In order to help you plan your behavior change project and ensure it is based on best practices you are encouraged to access the Outreach resources we have identified below:

  • Behavior Change Case Study Database 
    The Chesapeake Outreach Campaign database is an open collection of outreach campaigns focused on changing behaviors or practices of target audiences that reduce their impact on the local environment. This site exists to assist anyone interested in helping others do their part by sharing lessons learned, best practices, transferable materials, techniques and ideas that ensure your effort to change behavior is as successful as possible. Whether you are a concerned resident, a behavior change specialist, or a practitioner looking to increase the adoption of environmentally responsible behaviors there is something for you in this resource.
  • Rapid Assessment for Outreach Programs Fostering Environmentally Responsible Behaviors
    This document is designed to assist organizations with assessing whether elements of their environmental behavior change programs are being used to their full potential. Program elements are summarized into one-page assessments, including questions about the use of a particular program element, based on what research shows is most effective. These questions serve to prompt the assessor in examining how a program is currently utilizing the element and ways use of the element could be improved.
  • Strategies for Motivating Watershed Stewardship: A Guide to Research-Based Practices
    Despite the fact that Chesapeake Bay Watershed residents are generally concerned about the Bay’s health, they continue to behave in ways harmful to the Bay and its local waters (McClafferty, 2001; Raabe. 2011). This document describes a variety of strategies that environmental outreach programs can utilize to foster environmentally responsible behaviors (ERB). In particular, Chesapeake Bay Watershed organizations can use this document to help inform the design and implementation of outreach programs.

Restoration Resources

Native Plants


Mapping and Site Selection

  • Water Resources Registry (WRR) – An interactive mapping for grantees to build their own site maps for project submission, for Trust staff to research sites, and for Trust staff and partners to share site visits and site information, etc. The latest mapping layers for MD are available and easily added, viewed, used to select restoration or protection, and exported to pdf.
  • MD iMAP – Maryland’s mapping and GIS data portal. This data is also included in the WRR.

Sea Level Rise Mapping tools

MD Trust Fund Project Sites

General Social Marketing Resources

McKenzie-Mohr, D., Lee, N., Schultz, W., & Kotler, P. (2011). Social marketing for the environment: What works. Sage. Link on Amazon: http://amzn.com/1412991293

Gardner, G. T. & Stern, P.C. (2002). Environmental problems and human behavior (2nd Edition). Boston: Allyn and Bacon.

Cialdini, Robert. (2007). Influence: The Psychology of Persuasion. Harper.

Andreasen, Alan (1995). Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment. Josey Bass.

CBSM Case Study Webinars: www.webinars.cullbridge.com

Tools of Change website: www.toolsofchange.com


The Trust strongly encourages, and sometimes requires our grantees to consider project signage as part of their proposal. Signage functions to increase awareness, educate the public, foster appreciation and long term sustainability, and demonstrates commitment to communicating the purpose and value of water quality related projects.

Interpretive signage on restoration projects educates visitors about the ecological (and other) functions of your project and signals to maintenance staff that an environmental restoration project is present that must be protected and managed.

Research shows that the presences of signage is one of the factors most highly correlated with project success.

Resources for Developing Signage

These links can provide direction and guidance when creating project signage:

Interpretive Signage Examples

Examples from other projects may provide a good starting point as you develop interpretive signage.  You can use others’ work to guide your decisions on wording, graphics, and type of signage. To prolong the life of the sign, check with the signage company to see if the sign image can be printed on both sides of the panel. Click on each image to view a larger version.

Bioswales, Buffers, Eco Tours, Green Streets

Living Shorelines

Rain Barrels & Cisterns

Rain Gardens, Conservation Landscapes, Native Plants

Stream Restoration, Trash Trap, Tree Planting

Wetlands and Other

Signage Companies

The Trust does not endorse any signage companies. While this is not an exhaustive list, the following are companies that provide signage to the Chesapeake Bay region.