Bryan Offutt is the Vice President of Global Brand Marketing for Under Armour’s Outdoor and Run categories. He has held this position since January, 2015 and is responsible for all category marketing activities, oversees global go-to-market strategies, category positioning and activation plans. Offutt ensures Under Armour products are powerfully and strategically placed within the market, maximizing consumer connectivity and sales.
Offutt first joined the Under Armour team in October of 2001 as the company’s 33rd employee with Sporting Goods Sales where he helped establish sales and brand recognition for the West Coast, the Rockies, and in the Northeast territories. In the years following, Offutt built and lead the Military/Tactical Category through forging impactful relationships with US Special Forces, and founding the company’s philanthropic military initiative, UA Freedom. In 2010, Offutt transitioned into the Hunt /Fish Category, where he played a critical role in the launch of the brand’s first-ever hunting boot, scent control campaign and hunting TV show, Ridge Reaper. Under Offutt’s leadership, Under Armour was named the “most admired brand” amongst hunters, anglers and shooting sportsmen. Most recently, Offutt joined Under Armour’s Global Run Category and played an integral role in the launch of the company’s global campaign, “It Comes From Below”.
A graduate of Towson University, Offutt lives on Maryland’s Eastern Shore with his wife and four children. Offutt sits on the advisory board for The Lone Survivor Foundation and the Chesapeake Bay Trust.