Skip to main content
According to the various Chesapeake Bay Watershed Implementation Plan and Total Maximum Daily Load requirements, annual reductions of 185.9 million pounds of nitrogen, 12.5 million pounds of phosphorus, 6.45 billion pounds of sediment, and a variety of litter and toxin outcomes are called for across a watershed that is predominantly privately owned. While regulatory drivers can incentivize relevant practices on private property and government activity can accomplish a great deal of the outcomes, the ultimate goal is unlikely to be met without voluntary actions and behaviors undertaken by a variety of audiences. The broader water quality community intrinsically knows this too, which is why there are more than 600 conservation and watershed organizations in our region that are working to empower residents to protect and restore local rivers and streams. The key is to understand the most effective ways to get priority audiences to voluntarily undertake actions that result in watershed improvements. The social science community worked diligently over the past 10 years to advance natural resource behavior change practices, and we will hold the first forum (of a recurring series) to discuss behavior change best practices. To view the agenda and learn more about the speakers, please click here.
Play Video

Introductory Morning Session

  • Welcome, charge for the day, and technology check, Kacey Wetzel, Vice President of
    Programs for Outreach and Education, Chesapeake Bay Trust
  • Morning Mentimeter, Meghan Hazer – Watershed Planning and Partnerships, Office of
    Compliance & Research – City Planner, Baltimore City Department of Public Works
Play Video

Panel 1: Setting the Stage for Behavior Change

  • Suzanne Etgen
    (Executive Director, Watershed Stewards Academy),
  • Nicolette Canzoneri (President,
  • Marc Stern (Professor, Department of Forest Resources and Environmental
    Conservation, Virginia Tech),
  • Katy Phelps (Board Member, EnvARK).
Play Video

Panel 2: Measuring Program Success - Best Practices in Social Science Program Evaluation

  • Paul Ferraro (Professor of Human Behavior and Public Policy,
    Johns Hopkins University),
  • Marc Stern, and
  • Kent Messer (Professor of Experimental and
    Applied Economics, University of Delaware)
Play Video

Panel 3: The State of the Social Science

  • Broad Scale Literature Review Outcomes: How do we incorporate the successes of others
    in our work?
  • Jana Davis and Kacey Wetzel-Themes and gaps within existing research: Rain Gardens, Trees, Pet Waste, and example
    rebate research
  • Sarah Lane (Innovative Technology Coordinator, University of Maryland
    Center for Environmental Sciences at Maryland Department of Natural Resources),
  • Jennifer
    Dindinger (Watershed Restoration Specialist, University of Maryland (UMD) Sea Grant
  • Amanda Rockler (Watershed Restoration Specialist, UMD Sea Grant
    Extension), and
  • Theo Lim (Assistant Professor, Urban Affairs and Planning, Virginia Tech)
Play Video

Panel 4: Local Behavior Change: What is happening in the Chesapeake watershed?

  • Amy Handen (EPA Chesapeake Bay Program)
  • Stewardship Index and Behavior Change Website – Steve Raabe (President, Opinionworks)
  • Summary of Best Management Practice Rebate Research – David Newburn (Associate
    Professor, Department of Agricultural and Resource Economics, University of Maryland)
  • Pride is Picking Up: A Case Study of the District’s Pet Waste Campaign – Julie Lawson
    (Chair, Citizens Advisory Committee)
Play Video

Panel 5 : Application of Data Analysis: Next steps and potential for modeled crediting

  • Next steps: nutrient calculations and the current approval process for nutrient reduction
    crediting – Sarah Lane
  • The potential for modeled behavior change crediting;
    • Moderator: Kacey Wetzel,
    • Panelists: David Wood (Stormwater Coordinator, Chesapeake Stormwater Network),
    • Suzanne Etgen,
    • Jana Davis, and
    • Julie Lawson
Play Video


  • Afternoon Mentimeter, Meghan Hazer
  • Final Comments, Trust next steps- Kacey Wetzel
Close Menu